Communication that moves people.
ASP Communications Consulting LLC provides strategic communications, marketing, and administrative support to government agencies, nonprofits, and educational organizations. We help clients communicate with clarity, engage stakeholders, and achieve measurable outcomes.
Full-spectrum communications support
Every channel, every format, every stage of your audience relationship.
Strategic Communications Planning
Audits, comm plans, brand messaging, and PR strategy built around your goals.
Learn more →Public Relations & Media Outreach
Press releases, media pitches, stakeholder engagement, and campaign coordination.
Learn more →Social Media Management
Platform content, paid ad campaigns, performance reporting, and community engagement.
Learn more →Content Development & Design
Newsletters, blog posts, annual reports, website copy, training resources, and branded graphic design including flyers and event materials.
Learn more →Event Promotion & Marketing
End-to-end event communications from email campaigns to event apps and webpages.
Learn more →Performance & Reporting
Monthly analytics, campaign dashboards, and data-informed recommendations.
Learn more →Web Development Support
WordPress and Elementor page builds, content updates, and stakeholder coordination.
Learn more →Administrative Support
CRM management, project coordination, workflow systems, and team collaboration.
Learn more →Strategy first. Execution always.
Collaborative
We work closely with your team to understand your mission, goals, and challenges before recommending anything.
Strategic
Every communication effort is aligned with your organizational objectives, not just outputs but outcomes.
Practical
We develop actionable plans your team can implement, not documents that sit on a shelf.
Results-Oriented
Our recommendations are tied to measurable outcomes, follower growth, registration increases, donation results.
"Since Nov 2022, NYSARH's online presence has grown significantly, 385 new Facebook follows, 1,045 LinkedIn followers with 494 added in the last year alone."
Results like these come from consistent strategy, disciplined content management, and data-informed decisions. That is the ASP approach in action.
Great communication can create meaningful change
At ASP Communications Consulting, we partner with government agencies, nonprofits, educational institutions, healthcare organizations, and community-focused businesses to help them connect with the people they serve, strengthen their impact, and tell their stories with clarity and purpose.
Whether we're developing communication strategies, building websites, creating engaging content, managing events, or designing visual materials. Our goal is simple: help organizations communicate with confidence and make a lasting difference.
Communications That Move Missions Forward
ASP Communications Consulting LLC was founded by Janiya Donson with a passion for helping mission-driven organizations communicate more effectively. What began as a commitment to supporting nonprofits and public-serving organizations has evolved into a full-service communications and consulting firm serving clients across the United States and Ghana.
Today, ASP partners with statewide associations, educational consulting firms, public health organizations, and Fortune 500 contractors to deliver strategic communications, digital solutions, and stakeholder engagement support.
As a woman-owned and Black-owned business, we bring a personalized, people-centered approach to every project, combining strategy, creativity, and practical execution to help organizations build trust, strengthen relationships, and achieve meaningful results.
Our Approach
Thoughtful Strategy. Practical Execution.
Every successful project starts with listening. We take time to understand your goals, audience, challenges, and vision before developing solutions tailored to your organization. We work as an extension of your team to ensure every message has purpose and every project delivers results.
What Guides Our Work
Integrity
We build trust through honesty, transparency, and professionalism.
Equity
Every community deserves access to clear, inclusive, and meaningful communication.
Accountability
We take ownership of our work and deliver on our commitments.
Partnership
Your mission becomes our mission. Your success is our success.
Excellence
We strive to provide high-quality work that creates measurable impact.
Location
Flint, Michigan
Business Type
Woman-Owned · Black-Owned · LLC
SAM.gov Status
Registered Entity
UEI
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Janiya Donson
Founder & Communications Strategist
Janiya Donson is the founder and owner of ASP Communications Consulting LLC, a strategic communications firm dedicated to helping organizations strengthen their communications, engage their audiences, and expand their impact.
With experience spanning nonprofit communications, public health, education, digital strategy, web development, and stakeholder engagement, Janiya brings both strategic insight and hands-on execution to every project.
In addition to leading ASP Communications, Janiya currently serves as a Communications Specialist for the New York State Association for Rural Health (NYSARH), where she manages social media strategy, webinar promotion, event communications, member engagement, and digital outreach for a statewide network of rural health stakeholders. Her work has contributed to significant audience growth, strong email engagement rates, and successful communications support for major events including the Annual Rural Health Symposium and the Public Health Partnership Conference.
Janiya also supports QA PrepRoom Consult, an educational consulting firm serving clients in Ghana and the United States, contributing to website development, CRM implementation, digital marketing, branding, and business operations initiatives.
Results that speak for themselves
Organic
Open Rate
Reached
Flexible support for any stage
We offer three engagement levels designed to fit different needs, team sizes, and budgets. Every client works directly with the founder. Pricing is transparent and scope is always discussed before any commitment.
All tiers are available on a monthly retainer or project basis. Scope is discussed before any commitment. Email us to get started.
Individual Services
Need something specific? These services are available as standalone projects or add-ons to any tier.
Graphic Design
Flyers, save-the-dates, social graphics, program books, and branded materials.
Starting at $75 per piece
Website Development
WordPress, Elementor, landing pages, content updates, and custom HTML builds.
Starting at $300
Email Campaigns
Strategy, copywriting, design, and post-send reporting for individual or campaign series.
Starting at $150 per send
Event Communications
Promotion, registration support, day-of communications, and post-event follow-up.
Starting at $300 per event
Strategy Consulting
Communications audits, strategy plans, brand messaging, and stakeholder engagement planning.
Starting at $95 per hour
Content Writing
Blog posts, newsletters, press releases, briefing documents, and stakeholder-facing materials.
Starting at $100 per piece
Administrative Support
CRM setup, project coordination, workflow management, and Microsoft 365 support.
Starting at $50 per hour
Paid Social Ads
LinkedIn and Facebook sponsored campaigns including creative, targeting, and analytics reporting.
Starting at $200 per campaign
Not Sure What You Need?
Let's talk through your goals and build something that fits. No pressure, just a conversation.
Email us to get started →Five pillars of a communications plan that works
Before any content is created or channel is activated, these five elements must be clear and aligned with your goals.
Our process
Step One
Collaborative
We immerse in your mission, goals, and challenges before recommending a single thing.
Step Two
Strategic
Every communication effort is tied to organizational objectives. We ask "why" before "what."
Step Three
Practical
Plans are built to be implemented, not to impress stakeholders and collect dust.
Step Four
Results-Oriented
We measure against the KPIs we set at the start and refine throughout.
Reach the right people, on the right platforms
Social & Digital
Social Media Management
Content calendars, scheduling, community management, paid ads, and monthly analytics reporting across all platforms.
- Multi-platform content calendar management
- Facebook, Instagram, LinkedIn, Twitter/X
- Paid boosting & ad campaign management
- Monthly insights reporting
- Tools: Hootsuite, Meta Suite, Campaign Monitor
Email Marketing Campaigns
Campaigns built for action: registrations, donations, or awareness. Written, designed, and reported on every send.
- Contact list segmentation & management
- Campaign copywriting & design
- Wild Apricot & Campaign Monitor execution
- Performance reporting & insights
- 1,700+ contacts managed
Events
Event Promotion & Communications
Pre-event promotion through post-event follow-up. All communications managed for attendance and impact.
- Event webpage development
- Social media promotion campaigns
- Event app management (Whova)
- Sponsor & exhibitor communications
- Post-event reporting & recaps
Community & PR
Stakeholder & Community Engagement
PR campaigns, community initiatives, and multi-channel stakeholder engagement that builds lasting relationships.
- Public relations campaigns
- Community outreach initiatives
- Partner & stakeholder communications
- Press releases & media pitching
- Committee participation & coordination
Ads that earn their budget
Facebook and LinkedIn campaigns tracked and tied to real outcomes.
Webinar registrations increased, Feb 19, 2026 webinar
Webinar registrations increased, March 19, 2026 webinar
Content that informs, engages, and inspires
Website Content
Homepage management, landing pages, WordPress & Elementor builds.
Newsletters
Monthly newsletters with curated content, announcements, and CTAs.
Press Releases
On-brand releases that position your organization with the right media.
Blog Articles
SEO-informed articles that build thought leadership and organic traffic.
Social Media Content
Platform-optimized posts, graphics, and captions for consistent engagement.
Marketing Materials
Flyers, program books, brochures, and print-ready collateral.
Training Resources
SOPs, guides, and documents that support internal teams and stakeholders.
Annual Reports
Impact-driven reports that communicate achievement to members and funders.
2026 email campaigns averaging 45% open rates, nearly double the nonprofit benchmark.
Across 73 campaigns sent in 2026 to lists of 275–1,616 contacts, open rates ranged from 36–74% with click rates of 3–25%. The Rural Health Transformation update hit 61% open / 25% click. A Giving Tuesday campaign drove 150% donation growth and 300% more sign-ups. Industry average: 20–25% open, 2–3% click.
Numbers that tell the story
Awareness › Engagement › Growth
A consistent KPI framework so you can see not just what happened, but what it built over time.
Awareness
How far is your message traveling?
Engagement
Is your audience responding?
Growth
Is your organization expanding?
Organic growth across every channel
Real numbers from a healthcare nonprofit under our management since November 2022.
Turn "nice work" into proven impact
Measure communication effectiveness
Track what's working across all platforms, comparing month over month and campaign over campaign.
Track campaign performance
Every campaign is measured against the KPIs we defined at the start. No surprises, no spin.
Identify opportunities for improvement
Monthly insights reveal what resonates, which platforms are growing, and where to invest next.
Demonstrate organizational impact
We package performance data into clear reports for boards, leadership, and membership committees.
KPIs We Track Consistently
Print-ready design
Event flyers, save-the-dates, webinar promotions, and campaigns designed for NYSARH and QA PrepRoom Consult.
Campaign content & posts
Branded social graphics designed and managed across Facebook, Instagram, and LinkedIn for NYSARH.
Pages built to perform
WordPress and Elementor pages built for NYSARH and QA PrepRoom Consult.
QA PrepRoom Consult
Full Website Redesign
Multi-page site with SHS classes, SAT/GRE prep, admissions consulting, student/teacher portals, admin panel, and integrated chat widget.
Visit myqapreproom.com →
NYSARH
NYS Policy Committee Page
Advocacy page with budget priorities, legislative leave-behinds, policy resources, and downloadable tools for policymakers.
Visit nysarh.org →
NYSARH
Newsletters Archive
Searchable newsletter archive with year-grouped sections, most-recent highlight, and direct read links. Ongoing content management.
Visit nysarh.org →
NYSARH
SARHNA Mental Health Page
Research and data hub with SARHNA reports, Diversity Dashboard, and evidence-based implementation guides.
Visit nysarh.org →
NYSARH
Research & Policy Fellowship
Program page with fellow profiles, cohort news, and application details. Maintained each cycle.
Visit nysarh.org →
NYSARH
2026 Rural Health Symposium
Full event page with keynote profiles, registration, poster/abstract submissions, pricing, and travel info.
Visit nysarh.org →NYSARH
Rural Health Symposium, 2023, 2024 & 2025
Turning a flagship event into a fully managed communications operation
NYSARH needed end-to-end communications support for its annual gathering of healthcare professionals, policymakers, and community advocates with no dedicated in-house marketing team.
Managed all event communications: email campaigns to 1,700+ contacts, symposium webpage, social media promotion, program book design, Wild Apricot registration, and post-event reporting.
Three consecutive years of growing attendance at NYSARH's flagship annual event. Email campaigns consistently outperformed sector benchmarks, nearly double the nonprofit average of 20–25%.
NYSARH / NYSPHA / NYSACHO
Public Health Partnership Conference, 2023–2026
Cross-organizational communications for New York's flagship public health conference
Coordinated communications across three partner organizations (NYSARH, NYSPHA, NYSACHO), serving sponsors, exhibitors, attendees, and planning committees on a tight annual timeline.
Led email campaigns to 1,700+ contacts, built the conference webpage, managed the Whova event app end-to-end, ran social campaigns, and served on the climate change planning committee.
The conference grew in attendance, vendor participation, and sponsor engagement year over year. The Whova event app became a central tool for the attendee experience, with high adoption and active engagement throughout each event.
NYSARH, Ongoing
Social Media & Content Management, Nov 2022 to Present
Building a consistent, growing digital presence from the ground up
NYSARH had limited social presence and no structured content calendar, needing a consistent branded voice to grow awareness and engage rural health advocates.
Took full ownership of content creation, scheduling via Hootsuite, and community management across Facebook, Instagram, and LinkedIn from November 2022.
Since November 2022, NYSARH's digital presence has grown significantly across every platform, entirely through organic content strategy, with no paid follower campaigns.
QA PrepRoom Consult
Digital Presence & Operations, Website, CRM & Brand
Building the digital foundation for a growing educational consulting company
QA PrepRoom Consult needed a professional digital presence and streamlined client management to match their growing student base across Ghana and Dallas.
Built a full WordPress/Elementor site with student and teacher portals, admin panel, and chat integration. Configured Dubsado CRM and coordinated via Trello.
Improved UX, boosted customer satisfaction with chat integration, built a cohesive brand identity, and streamlined client management with measurably faster delivery timelines.
Johnson & Johnson (Contract)
Communications Specialist, Cross-Functional Support
Supporting enterprise-level communications and stakeholder alignment at scale
Johnson & Johnson needed dedicated support to keep cross-functional teams aligned and maintain consistent messaging during a fast-moving contract engagement.
Facilitated cross-team communication, supported strategic comms plans, drafted emails, presentations, and briefing documents, and led meeting facilitation and follow-up.
Improved alignment and productivity across cross-functional teams through consistent, well-coordinated communications and stakeholder engagement support throughout the engagement.